Nora Atrakchi

( June 2021 - present ) TORONTO, ON

Square | Senior Product Designer 
I lead customer experiences that all types of business owners use to strenghten their relationship with their customers. I have worked on diverse CRM tools like customer information management, audience segmentation for targeted marketing, and robust reporting for actionable insights

( April 2019 - 2020 ) TORONTO, ON

Volanté | Product Designer 
I work as a product designer at Volanté. My team is focused on launching a complete redesign of an existing enterprise legacy system that houses management features such as menu constructions, pricing, taxes, discounts, and overall tools required for an enterprise to run its food & retail businesses.

I design and lead the UX and UI of MVP features. My responsibilities included user research, product strategy, aligning stakeholders, information architecture, designing user flows, prototyping, and creating a design system.

( May 2017 - April 2019) TORONTO, ON

Nōwn | UX/UI Designer
During my time working at nown POS, I worked on the branding and creative direction of the brand well as leading the UX/UI construction of the cloud-based point of sale system that was aimed at local mom and pops shop. My responsibilities involved conceptualization, wireframing, rapid prototyping, all the way up to high-fidelity designs.

( Feb 2016 - May 2017 ) UAE, DUBAI

Exit Branding
Worked alongside art directors, copywriters and developers creating traditional, digital, and social campaigns for diverse companies in the UAE, including Enoc, Al Serkal, Dp World, Emirate Steel, Saif Zone, Blue, Taqdeer.